In 1991 the Plenković family formed a horticulture company named Vitis, later changed the name to Zlatan Otok. Zlatan is a first name of the winemaker and Otok refers to island. Zlatan Plenkovic is the owner and winemaker. He has won the Croatian Winemaker of the Year award and has continued to place first or second since the award was started. Zlatan Plenkovic comes from a long history of family winemaking. In 1985 he decided to start making his own wines. The first vineyards of the Plenkovic Winery have occupied slopes that are up to a 40 to 60 percent incline on the southern coast of the island Hvar. Besides the initial vineyards on Hvar, Zlatan has vineyards in the region of Makarska and Šibenik.